The blueprint for Azure architecture was critical to meet Microsoft’s overarching brief that service must be self-administered and need no technical resources to initiate campaigns. In spite of the rapid deployment service they had experienced prior to migration, Microsoft’s digital marketing team needed to respond instantly to even minor market changes. Codify allocated much of their design and planning focus to make sure expectations were met and Microsoft’s digital marketers were online without delay when the migration was completed.
Scaling to meet unplanned social media driven demand was a key design goal with the extra capacity harnessed from Azure’s elasticity, ready to quickly adapt to changing workloads. Ultimately it was the needs of Microsoft customers who were placed at the forefront of all design considerations.
Azure system architecture was optimised for high performance that guaranteed the delivery of an unparalleled Microsoft technology experience.